Annoyed at seeing loads of advertisement on every Facebook page I was on, it finally dawned on me that that ad could be mine. Why the heck not! And I jumped in, sleeves rolled up to experiment with the thing called "The Facebook Ad"
I kicked myself when I saw the bill.
But this was not a bad thing.. I kicked myself because it was my own fault. Facebook allows you to set the price per click, the minimum being US$.01. Next time I shall set it for the minimum!!! *Grind*
Facebook records that my ad had over 1 million impressions (whatever the heck that meant). But they allowed me to sent my budget per day limit-which I set to US$10.00
But the results were damn well worth it. I set the ad to run over a weekend, figuring that more people would be on then. Facebook sent the ad on everyone in the Trinidad network. My website has never seen so much activity. For the three days I ran the advertisement, I was recieving about 12 comments per day, and the activity on my site registered about 300% over previous times.
I felt like a star for those few days. I would make calls for work, leave my name and hear "Samantha Rochard? The artist Samantha Rochard?" and would have to respond that it was not about art...
All in all, I do not think a newspaper ad would have generated that kind of activity. I would have never gotten a full colour advertisement for US$10.00 per day!
I most definately would use it again to promote a specific body of work, or an exhibition.. and I am extremely happy with the results.
I am tempted to set the ad to run at a New York or Canadian Network, but I would have to clear my credit card first ! :)